Prashant Kumar Dixit

Worked on resolving the challenges faced in pipeline hygiene, forecasting accuracy, and managing a cost-heavy GTM tool stack. Tasked to improve forecast reliability, streamline deal desk operations, and implement cost optimization strategies across GTM functions. Led weekly international sales forecast calls and enforced CRM discipline across teams. Collaborated with the International Sales Head to optimize Deal Desk workflows and standardize deal approvals. Drove cross-functional alignment to improve Salesforce hygiene and pipeline health. Reviewed GTM tool stack with leadership to reduce costs and enhance usage efficiency. Improved forecast accuracy by 25% through structured cadence and CRM validation. Accelerated deal approval cycles by 30% via improved governance. Reduced GTM tooling costs by 18% by deprecating redundant tools and licenses.

Worked on providing solution for rapidly growing GTM teams as scalable tools and process standardization. Tasked to lead implementation of GTM systems and support global GTM functions (Sales, CS, Product, Finance). Implemented DealHub CPQ & Billing, ChurnZero, Anrok and other tools across North America, EMEA, APAC, and ANZ. Documented and aligned business requirements with tool configurations. Built onboarding guides and SOPs for seamless adoption and faster ramp-up. Enabled 35% faster quote-to-cash cycle via CPQ implementation. Improved tool adoption within 3 weeks by delivering enablement documentation. Established scalable processes for global GTM teams.

Worked on resolving disconnected GTM tools, lack of onboarding consistency, and inefficient licensing oversight. Tasked to drive operational efficiency through SaaS tool management and automation of GTM workflows. Owned and administered GTM tools (Salesforce, Outreach, ZoomInfo, Highspot, etc.). Automated provisioning and license tracking via Zluri. Developed Rules of Engagement (RoE) to align Marketing and Sales. Created dashboards and reporting for Sales leadership across US, EMEA, and APAC. Supported QBRs and process documentation with Revenue Operations leadership. Reduced onboarding time by 40% through automation and clear documentation. Saved $200K+ annually via license optimization and contract compliance. Boosted CRM adoption and reporting accuracy by improving data governance.

Spearheaded a high-performing team of 10 market research analysts, overseeing all aspects of market research activities, project management, and strategic planning. Conducted comprehensive market analysis, competitor assessments, and customer segmentation studies, resulting in a 15% increase in market share and a 20% improvement in sales efficiency. Led the development and implementation of innovative sales strategies and go-to-market plans, resulting in a 25% increase in revenue within the first year. Collaborated with cross-functional teams to develop pricing strategies, product positioning, and promotional campaigns, resulting in improved customer acquisition and retention. Oversaw the creation and delivery of insightful market research reports and presentations to senior leadership, enabling data-driven decision-making processes.

Conducted extensive market research and competitive analysis to identify emerging trends, market opportunities, and potential threats. Developed and executed research methodologies, surveys, and data collection processes to gather consumer insights and assess market potential. Analyzed sales data, market trends, and customer feedback to provide actionable recommendations for product development, marketing strategies, and sales forecasting. Prepared comprehensive reports and presentations summarizing research findings and presented key insights to cross-functional teams and senior management.