Stephi Monisha

Connected with Amazon CloudFormation and Developed the dashboard from the scratch for different partners. Adding or Creating Dimensions, Measures and Calculations. Published the developed Dashboards to Tableau. Worked independently in the project along with a Data Scientist and helped him to make valuable decision on the Media side. Validate the data in Amazon Athena. Audit data from Adobe Analytics and other search tool. Migrated AA query into other metrics using DBeaver.

Initially started as a Business Analyst within the BI team and transferred into reporting and analysis department where Tableau was introduced to us and started utilizing it. Responsible for designing robust dashboards using Tableau Desktop and publishing them to Tableau Server for business users to consume and utilize reports to make critical financial decisions.

Effectively interacted with Business Analysts and Data Modelers to define requirement document and design processes for various data sources and reporting needs. Built and published customized interactive Tableau reports and dashboards along with data refresh scheduling using Tableau Desktop and Tableau Server. Created action filters, parameters, and calculated sets for preparing dashboards and worksheets in Tableau Desktop which added more user-friendly navigation and drilldown features. Created URL Actions to navigate from one Dashboard visual to another Dashboard for a smooth eye-catching presentation along with using Tableau Data Extracts for better performance on rendering the visualizations. Effectively used data blending feature in Tableau when there were more than one database's involved. Wrote basic custom SQL for tables with the help of DBA and basic joins for back-end level of data blending. Defined best practices for Tableau Report development by adhering to style guidelines and making visual pop-out.

Monitoring traditional and social media contents based on client requirements analyse and develop qualitative coverage reports daily for clients across the U.K., U.S. and Canada. Ensure the timely delivery and quality products to meet customer requirements and continually improve the daily workflow. Analyse online, print and Broadcast clips to provide clients with analysis reports that include metrics: Sentiment, Top stories, Key Message, Leading topics and Circulation of the Outlets. Compile analysis reports on a weekly and monthly basis using Tableau.